by The Entrepreneurs Advantage | Apr 1, 2019
That depends on how you want your business to be received by your audience…. 1 Professional? 2 Competent? 3 Experienced? 4 Worthy of Trust? 5 Serious about your business? If grammar is not your strong suit, it might be something you easily dismiss as...
by The Entrepreneurs Advantage | Mar 15, 2019
We get it – when you’re starting your own business, you’re on a budget. But you absolutely should not neglect your marketing efforts just because money is tight for the time being. While you’ll ultimately want to optimize your branding and digital presence to...
by The Entrepreneurs Advantage | Mar 1, 2019
You’ve seen landing pages before. These are destination pages that organizations and entities can link to directly via advertisements, emails or search results. So, what makes them different from the home page of a website? And is using a landing page really a good...
by The Entrepreneurs Advantage | Feb 15, 2019
For years, the website design market used to fall into three separate entities for website design and development: (i) graphics and animation studios, specializing in custom graphic design and creative animations, (ii) website marketing/promotion firms, (iii) Web...
by The Entrepreneurs Advantage | Feb 1, 2019
Eliminating your competition is the easiest way to increase your chances of business success. And I don’t mean literally eliminate them, in the sense of doing something “bad” to them. When I say eliminate, I mean … take them out of your prospect’s consideration set...
by The Entrepreneurs Advantage | Jan 15, 2019
When the “experts” tell you you’re going to need a press kit for your small business I’ll bet you’re wondering why on earth you’d need one. At least, I think you’d wonder why if you think a press kit is just for the press. But the term ‘press kit’ is misleading if you...
by The Entrepreneurs Advantage | Jan 1, 2019
As an entrepreneur, you’re hardwired to enjoy a greater level of risk than the average person. But do you enjoy the thrill of business and investing so much that you’re willing to risk: -Being hounded by creditors? -Declaring bankruptcy? -Being denied a mortgage?...
by The Entrepreneurs Advantage | Dec 14, 2018
What your followers need – what they want is easy access to the right information at the right time. The purpose of a relaunch is to improve usability for the consumer, to update the brand, or to take the website into a new era with new updates and features....
by The Entrepreneurs Advantage | Oct 23, 2018
Some people are destined to be entrepreneurs. From the time they get through school, or maybe even before that, they’re hungry to start a business and lead it to success, and they’ll stop at nothing to make that dream a reality. For others, starting a business is a...
by The Entrepreneurs Advantage | Jul 15, 2018
Starting a website redesign with a clear purpose in mind sets you on the right path. InsTEAd of focusing solely on new design trends, consider how a redesigned site can better serve your organization’s goals and objectives. Identifying Goals and Objectives When...
by The Entrepreneurs Advantage | Apr 23, 2016
Introduction When was the last time your website earned you a customer? In today’s digital landscape, a website isn’t just a static online presence—it’s your company’s first line of defense and a powerful tool for generating business. With over 60% of web...
by The Entrepreneurs Advantage | Jan 13, 2015
Introduction A well-defined brand style guide is crucial for maintaining consistency and coherence across all your marketing and communication channels. It ensures that your brand’s visual and verbal identity is easily recognizable, which helps in building trust...
