by The Entrepreneurs Advantage | Aug 6, 2019
What?!? Sabotaging your own success? Who would do that? Well, you’d be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat. Yes, they may be running ads that are pulling in...
by The Entrepreneurs Advantage | Jun 5, 2019
For such a simple statement, this is one of the hardest things for people to do. It goes back to that damn survival instinct each of us is born with. If an animal draws attention to itself in the wild, it might soon find itself the main course of a larger animal’s...
by The Entrepreneurs Advantage | May 15, 2019
We live in a world that’s busier and louder than ever before. Sometimes it can be difficult for a small business to stand out from all of the noise. But one way that entrepreneurs can make their company stand out from the big businesses is to leverage their small size...
by The Entrepreneurs Advantage | May 1, 2019
In a word – yes! Even with all of the advances in social-connectivity technology that we’ve seen since the advent of email, email marketing is still one of the most effective channels out there! And the latest and greatest technology allows for...
by The Entrepreneurs Advantage | Apr 30, 2019
When it comes to establishing your business, branding is huge! Branding is essentially how your business is presented. You want to make sure that everything from your business name to your logo to your marketing messages are clean, consistent, and saying...
by The Entrepreneurs Advantage | Apr 15, 2019
These days it’s nearly impossible to have a business without a website. Whether you’re dedicated to selling all of your stock online or you do most of your business in a brick-and-mortar store, an attractive and easy-to-navigate website will make all the difference...
by The Entrepreneurs Advantage | Apr 1, 2019
That depends on how you want your business to be received by your audience…. 1 Professional? 2 Competent? 3 Experienced? 4 Worthy of Trust? 5 Serious about your business? If grammar is not your strong suit, it might be something you easily dismiss as...
by The Entrepreneurs Advantage | Mar 15, 2019
We get it – when you’re starting your own business, you’re on a budget. But you absolutely should not neglect your marketing efforts just because money is tight for the time being. While you’ll ultimately want to optimize your branding and digital presence to...
by The Entrepreneurs Advantage | Mar 1, 2019
You’ve seen landing pages before. These are destination pages that organizations and entities can link to directly via advertisements, emails or search results. So, what makes them different from the home page of a website? And is using a landing page really a good...
by The Entrepreneurs Advantage | Feb 15, 2019
For years, the website design market used to fall into three separate entities for website design and development: (i) graphics and animation studios, specializing in custom graphic design and creative animations, (ii) website marketing/promotion firms, (iii) Web...
by The Entrepreneurs Advantage | Feb 1, 2019
Eliminating your competition is the easiest way to increase your chances of business success. And I don’t mean literally eliminate them, in the sense of doing something “bad” to them. When I say eliminate, I mean … take them out of your prospect’s consideration set...
by The Entrepreneurs Advantage | Jan 15, 2019
When the “experts” tell you you’re going to need a press kit for your small business I’ll bet you’re wondering why on earth you’d need one. At least, I think you’d wonder why if you think a press kit is just for the press. But the term ‘press kit’ is misleading if you...
