Advice About Setting Up Your Own Business

Advice About Setting Up Your Own Business

Are you thinking about setting up your own business? Have you an idea for a new business but are unsure about how to proceed? If you have answered yes to either of these questions, this article could be of benefit to you. I am going to write about how to plan and...
Business Plan Outlines – The 5 W’s

Business Plan Outlines – The 5 W’s

Business plan outlines are all different. The one common thread is that all business plan outlines help the writer answer the five W questions: who, what, when, where, why. If any of you ever worked in journalism or as reporters, what you want to do when you...
Business Plan Outlines – The 5 W’s

Business Plan Outlines – The Very Basics

We wrote a 2 part series on business plans. Business plan outlines vary in their complexity. Depending on your situation you may just want to follow a very basic business plan outline. Regardless, the process of sitting down, creating a business plan outline, and...
Are You Sabotaging Your Marketing Success?

Are You Sabotaging Your Marketing Success?

What?!? Sabotaging your own success? Who would do that? Well, you’d be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat. Yes, they may be running ads that are pulling in...
Be Courageous

Be Courageous

For such a simple statement, this is one of the hardest things for people to do. It goes back to that damn survival instinct each of us is born with. If an animal draws attention to itself in the wild, it might soon find itself the main course of a larger animal’s...
Stand-Out Customer Service

Stand-Out Customer Service

We live in a world that’s busier and louder than ever before. Sometimes it can be difficult for a small business to stand out from all of the noise. But one way that entrepreneurs can make their company stand out from the big businesses is to leverage their small size...
Is Email Marketing That Important?

Is Email Marketing That Important?

In a word – yes! Even with all of the advances in social-connectivity technology that we’ve seen since the advent of email, email marketing is still one of the most effective channels out there! And the latest and greatest technology allows for...
The Importance of Branding

The Importance of Branding

When it comes to establishing your business, branding is huge! Branding is essentially how your business is presented. You want to make sure that everything from your business name to your logo to your marketing messages are clean, consistent, and saying...
Website Design for Commerce

Website Design for Commerce

These days it’s nearly impossible to have a business without a website. Whether you’re dedicated to selling all of your stock online or you do most of your business in a brick-and-mortar store, an attractive and easy-to-navigate website will make all the difference...